Loomish launches LuxForward Award 2021

Loomish launches LuxForward Award 2021: luxury brands looking for innovative solutions to enforce sustainability through technology

Lugano, July 27 – Loomish, the Swiss-based investment management firm, collaborated with high-ranking leaders from the luxury industry launching the LuxForward Award 2021. This call aims to find mature B2B and B2B2C start-ups and scale-ups that can support luxury brands and strengthen sustainability.

All applications will be assessed by a prestigious jury represented by the most important individuals leading the Luxury Industry today. Among the most relevant names, start-ups could have the chance to pitch in front of C-level and director-level executives from Bally, Breitling, Cucinelli, Design Holding, Dufry, Hugo Boss, MSC Cruises, Richemont, The How Consulting, Timex, Tod’s, Valentino, Versace, Zegna, among others.


During the month of September, the jury will select and announce the finalists for the two categories of the LuxForward Award 2021

  1. Circular Design: B2B and B2B2C solutions that help brands design apparel and accessories in a way to last, to be reused, recycled, upcycled (e.g., 3D enablers, smart tracking systems, upcycling/recycling solutions, blockchain use)
  2. New Ownership Models: B2B and B2B2C solutions that help increase the number of times a garment or product is used (e.g., secondhand, subscription models, virtual fashion, rental, repair solutions)

The call closes on September 9. The finalists will be announced on September 21, and they will be invited to pitch in front of the jury personally / remotely during a “phygital” event organized in Milan on October, 7 2021.


There is no fee to participate in the event; this award is opening doors for international solutions to be part of the growing innovation landscape in Switzerland. 



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For more information, please contact andrea.lentini@loomish.ch


About LuxForward Program


LuxForward is a premium program that takes the luxury industry pulse and aims at enabling innovation exchange. It is tailored to enable luxury brands to discover key innovations that could support their business goals. In essence, it is a peer-group cross-industry initiative, driven by the active participation of a dozen luxury industry leaders.


About Loomish


Loomish SA is a Swiss-based investment management firm specialized in Lifestyle -Tech, with a focus on Food, Fashion, Travel, and Design industries. We are committed to accelerating value creation for all the players within the lifestyle ecosystem: investors, digital start-ups, and established corporations looking for innovative solutions. Strategically located in Ticino, between the dynamic financial center Zurich and the global lifestyle hub Milan, Loomish is perfectly positioned to link the best of both worlds. We deliver expert guidance and facilitate investments in the Lifestyle-Tech sector, focusing primarily on the disruptive technologies offered by European medium-sized start-ups and scale-ups.


Find out more at LinkedIn @Loomish_SA and www.loomish.ch.